The Personal Brand Bootcamp
for Healthcare Professionals
Make a Greater Impact Beyond Your Daily Practice
UNSURE OF HOW TO GROW YOUR CAREER IN HEALTHCARE?
Discover the power of personal branding…
As a physician or healthcare professional, you make a difference every day — but it’s not an easy gig! There are long hours, many patients to care for, a variety of moving parts and often emotional ups and downs.
But in the back of your mind, you are always thinking about how to grow your practice, or your career individually. And when it comes to this more business-focused side of healthcare, it can feel like there is simply not enough time (and energy) in the day to dedicate to it!
What if we told you that the “secret” to growth is actually you, your experience and your expertise? What if we also told you that utilizing this strategy wouldn’t feel like taking on a second full-time job?
Building a personal brand for yourself can provide the platform you need to make a greater impact with your work. It can be incredibly difficult and costly to gain traction through corporate marketing because it’s hard to communicate unique value among a sea of competitors. With personal branding, the differentiator is you.
This is exactly why we designed a 4-week bootcamp to give you the road map you need to grow your personal brand to achieve your goals, no matter where you are in the process. You’ll learn how to develop personal brand assets, leverage social media to build relationships, pitch yourself to the media for interview opportunities and build an audience that you fully OWN.
Let us help and be the partner in your personal branding journey.
Our comprehensive Personal Brand Bootcamp for healthcare professionals includes:
- 4 weeks of original content on the micromedia landscape
- Exclusive, step-by-step marketing materials to help personalize and elevate your brand
- A brand strategy workbook tailored especially for physicians and other healthcare professionals
- TWO brand strategy call sessions with Rusty Shelton & Paige Velasquez Budde of Zilker Media
- As-needed support from Zilker Media experts to help grow your platform
- Access to our private LinkedIn Group for ongoing expertise and connection
- What is personal branding?
- 3 phases that make up your personal Brand Power Circuit
- The new media landscape
- How to conduct your own online brand audit
- The power of your personal brand website
- Creating lead magnets that stick
- Building authority by association
- 3 content marketing pillars to build on
- The Twitter Playbook and Why Twitter
- Utilizing LinkedIn to advance your thought leadership
- PR in today’s media landscape
- Building your PR arsenal
- Crafting your winning pitch
- Empowering referral marketing for your business
Custom-crafted by our team of marketing experts, the Personal Brand Bootcamp will share everything you need to know to develop and promote your brand in today’s changing media environment — all in only 4 weeks. You’ve honed your expertise in the healthcare industry, now expand your skills to grow your platform and create a personalized digital marketing strategy that will take your career to the next level.
The knowledge you need to build your brand
The support you need to make it happen.
This is a hands-on course. You’ll learn how to create:
- A detailed marketing strategy with actionable items and a timeline to keep you on track
- A snapshot of your Brand Power Circuit and how to increase your velocity
- An analysis on the media environment and your competitors so you can set yourself apart
- A relationship-building content marketing strategy to position yourself as a thought leader
- A content marketing strategy and social media channel trainings to grow online engagement
- A winning pitch to garner media coverage
- A platform that drives content with a micromedia mindset
But we’ve still got your back! You’ll also receive:
- 4 additional video trainings with Rusty Shelton, Founder & Chairman of Zilker Media and Paige Velasquez Budde, CEO of Zilker Media
- 2 live strategy calls with Paige and Rusty
- A brand strategy workbook featuring the Zilker Media Brand Power Circuit, New Media Landscape, Owned Media Stadium and 3 Content Pillars
- Membership in our private LinkedIn Group
- Expert PR tips for successfully pitching the media
- A playbook on effectively utilizing Twitter for relationship building and growing your brand
- A step-by-step guide on how to set up an effective lead magnet
As an unknown writer, I was impressed by Rusty Shelton’s presentation of practical suggestions I could implement immediately to expand my platform. I followed several of the recommendations he’d made during his presentation. This resulted in an interview which was posted on the Skype web site, and subsequently to an interview via Skype on “Good Morning America” and a near miss on the “Oprah Winfrey Show.”
Loren A Olson, MD
With the guidance and assistance of Rusty Shelton and his talented team, I was able to go from less-than-zero to 60 with my goal of establishing a social media platform for my personal passion. Having no Facebook, no idea what a Twitter hashtag was, and no blogging experience, I was overwhelmed and didn’t know how to begin. To my own amazement, I’ve been named a Top 10 Online Influencer regarding breast cancer, as well as one of the Top 20 Physicians Mentioned by Their Peers on breast cancer. I’ve been a contributor to TheAtlantic.com and KevinMD.com.
Stacey Vitiello, M.D.
Rusty Shelton and his team at Zilker Media are without dispute, masters at branding and marketing. They were invaluable strategic partners in the development of my content as well as the pursuit of other opportunities to speak, write, and otherwise connect with my audience. Zilker Media demonstrated the capacity to labor on my project with an immediate palpable sense of joy and deep connection to my purpose. It reflects not just on their professionalism but on who they are as human beings. I owe a tremendous debt of gratitude.
Dr. Shawn JonesSpeaker, Consultant and Author
4-Week Online Course
PERSONAL BRANDING BOOTCAMP CORE PROGRAM
- Weekly live trainings
- A brand strategy workbook customized to your personal brand
- Worksheets, freebies and downloads
- 1 BONUS video on the Brand Power Circuit
- 1 BONUS hour call with a Zilker Media strategist
- Access to our private LinkedIn Group
COURSE + COACHING
FULL ONLINE COURSE
PERSONAL COACHING WITH A ZILKER MEDIA EXPERT
- 4-week online Personal Brand Bootcamp
- 2 60-minute sessions with a Zilker Media strategist. These calls will address your brand, business, marketing strategy, social media or PR needs
COURSE + ELITE COACHING
FULL ONLINE COURSE
COACHING WITH RUSTY SHELTON OR PAIGE VELASQUEZ BUDDE
- 4-week online Personal Brand Bootcamp
- 2 60-minute sessions with Rusty or Paige to amplify your brand strategy, accelerate your business and build your 12-month roadmap